Social media is used by everyone be it individual, company, and business alike. Without discrimination, social media offers everyone the advantage of marketing, networking, and expanding business. As it is heavily used for business and marketing these days, everyone thinks that social media promotions are too easy and simple. People jump on the bandwagon of social media marketing without educating themselves and get lost in the complications of social media marketing. They eventually end up wasting time and gaining nothing. Social media marketing mistakes need more attention these days to make sure a successful marketing campaign. Let’s check out the most common social media marketing to avoid in 2021.
Not having a defined strategy
Marketing strategies are important to formulate. Many think that they can deal with social media nuances without having to work out a strategy. This is one of the common social media marketing mistakes which most users make. Without a strategy, you will not be able to gain much. A strategy will help you establish your outcome of the marketing campaign. Budget and team allocations are as crucial as they are for offline marketing tactics. This, you will not be able to do if you don’t establish a clear strategy.
Not assigning a dedicated Team
We all have social media accounts – multiple accounts. All are dealt with single-handedly. So this means a social media marketing campaign can be done the same way. No, it cannot. It is your biggest marketing mistake if you think that social media marketing can run on auto-pilot. You need people to think, create, and develop content, upload it, monitor it, and make it interactive. Each task no matter how small it appears needs to have a dedicated professional/team assigned to it. Otherwise, media marketing will become haphazard and ultimately fail to achieve any fruitful results for your business. Video Content Marketing is the new-age social media marketing and must always be in your marketing strategies.
Too many social media accounts
There are many social media platforms and each serving a different purpose. For many, all social media platforms are the same. This is again a common social media marketing mistake to avoid. If you are one of them, you are wrong here. Not all platforms are the same nor they serve the same audience or hence the purpose. Having an account on all the platforms does not guarantee that your media marketing will succeed. Likely, that you will get packed with loads of online work and not be a vivid user if you don’t manage or don’t have the capacity to manage so much. It is equally important to think and choose the most appropriate platform that suits your business type.
Thinking all platforms are the same
Facebook marketing could be really different from Twitter marketing or Instagram marketing. Each and every social media networking site has a unique set of properties yet they all serve one common purpose of providing social networking. This is one of the commonly found social media marketing mistakes. A missing thorough knowledge of each of the platforms is another common mistake to be avoided. Again, I can’t emphasize much on the need of establishing a strategy. This is the only way to clear any misconceptions about various social media sites and to help choose the best-suited one.
Missing social media policy
What should be your social media content? How should my brand look like on Facebook? How is Instagram going to react to my campaign? Why is my Twitter campaign rejected? These and similar questions are only answered through developing a social media policy. It is a guiding document that most companies and businesses fail to give importance to. Whether you are a small business or a large company, a social media guideline document will help you in the long run and you will have content that relates the most to you and your business.
Automated messages are easy if you don’t have an attitude towards social media. But in reality, they will speak loudly to your audience about being machine-generated. Offering a personal touch and feel is absolutely important when it comes to social media marketing campaigns. Facebook marketing or Instagram marketing is incomplete if you don’t have a personal touch in your marketing content. If you are planning to have a political campaign for a party, Twitter marketing might fail if you don’t consider this aspect of social media promotion.
Yes, you read it right. Buying followers is a phenomenon many companies and businesses do. These kinds of followers can be real people but their profiles are fake. Buying followers will increase your subscribers but fake profiles are easy to identify. This is a tactic you need to consider twice before opting. Because real people will spot the fake profiles and will think of you as fake too. This kind of approach for social media promotions can give you very short-term benefits and satisfaction but will deliver long-term frustration and credibility issues.
Ignoring social media platform analytics
Nearly all social media sites offer stats on profiles. Ignoring the most crucial data can cost you more than you think it can. Social media data is automatically generated and there is no reason for not analyzing it and take benefit. Observing already compiled data can help you in understanding audience behavior. It can clearly explain the details and outcomes of your social media promotions. The most common social media promotion mistake to be avoided is to ignore the already present well-structured data and making further strategies based on this.
Avoiding/deleting negative feedback
The way you deal with negative feedback and comments determines your level of professionalism. An easy way to make a mistake is to delete the comment and block the negative user. You will only create more resentment among your audience. Many people may have already read the comment and will find out that it’s gone missing without being addressed. These kinds of instances might impact your business and organization negatively and can ruin your social media promotions too.
If you have multiple profiles and not much time to deal with all of them, you will be irregular in your presence on social media. As a result, your audience will also be irregular with you. Marketing and social media promotion campaigns suffer greatly when the audience doesn’t take it seriously. The tone you set of your profile will lead the audience in maintaining a certain behavior towards accepting or rejecting your approach.
Considering everyone as your audience
Last but not the least, considering everyone as your audience means you have not done enough research to find out and establish important information about your viewership. The reality is many people will see your advertisement, promotions, or posts but it does not necessarily mean that they are your audience. With social media campaigns, your business is catering to certain individuals and that’s what your audience is. You need to find out your exact audience and need to design your promotion campaign according to that set of audience. Ignoring the correct set of audience is one of those social media marketing mistakes that happen all the time and must be avoided for sure.
So market research is an important component of your marketing and business plan. Think critically and evaluate all possible avenues before venturing on an online social media marketing expedition. Don’t make the above-mentioned social media marketing mistakes if you wanna have a successful social promotion.