5 Essential eCommerce Trends for 2023

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It’s hard to stay ahead in the online world. Every company is coming online, so there’s more competition than ever. Reports show that eCommerce sales passed $1 trillion in the United States for the first time in 2022.

That means you need every advantage you can get to get ahead.

Being on top of the latest eCommerce trends is critical if you want to stay relevant in today’s world. Below are five business trends every eCommerce business should know about in 2023.

1. Growth in Large Marketplaces

Large marketplaces like Amazon have made their mark in the eCommerce industry. Much of the business that happens occurs on those websites. Unfortunately, for small business owners, that isn’t likely to change.

Expect to see more action happening on these marketplaces. If you don’t have a presence there, you may struggle to acquire new customers. Plan to create a seller account on these websites to grow your brand’s presence.

2. Omnichannel Selling

One unique thing about today’s online experience is that it’s omnichannel. Some people stick to social media websites on mobile phones. Others browse on desktop computers and stick to traditional websites.

That’s why you’ll need an omnichannel presence on the internet. It isn’t enough to have only a website or Amazon store. Your company needs to be everywhere to get as much visibility as possible.

3. Social Commerce

It hasn’t always been easy to sell on social channels. You had to go out of your way to redirect people to your website or Amazon to make sales. That kind of friction reduces your conversion rate.

But that’s changing now that social media platforms are adding eCommerce to their websites. Instead of going off-site to make a purchase, you only need to click a button on a wall post to buy. This functionality will reduce friction and help businesses make more sales on social media.

4. Personalized Experiences

With how much data is collected on the internet, businesses have tons of information to personalize the online experience. As a result, people now expect it online and want to see information relevant to them.

Even though you may just be getting into eCommerce, you can still use data to create a more unique experience. Be sure you explore all your options for personalized sales funnels to give people the experience they’re looking for.

5. Live Shopping

Shopping online isn’t something that’s just a chore anymore. Some companies have turned a boring experience into an interactive show that lets people have fun while shopping.

This happens with live streaming. Consumers tune into a live stream, whether it’s an auction or product promotion, and buy products live. Expect more live shopping experiences as people turn to more fun shopping experiences.

Stay on Top of eCommerce Trends

Things change fast in the eCommerce world. Technology keeps the business landscape changing as new tools continue to become available that make things easier for consumers and businesses.

If you aren’t up to date on the latest eCommerce trends, it will be hard to compete with other businesses. Watch out for the latest trends and use the ones that will improve how your company works.

Do you want to learn more tips that will help you run a successful business? Read more tips about running a business back on the blog.


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