7 Incredible Benefits of Blogging for Your Business

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Are you struggling to generate website traffic, brand awareness, leads, or sales this year? You might want to review your website. When was the last time you added fresh content to your company blog?

About 80% of people prefer learning about companies through custom content. Meanwhile, over 80% of businesses use content marketing to generate awareness. Another 75% educate their audiences, while 65% build credibility and trust.

Another 61% of businesses use content to generate demand and leads, too!

Here are seven benefits of blogging to consider before creating your marketing strategy this year. Identifying these business benefits could help you unlock the key to boosting your business.

Read on to discover how a company blog can set your business up for success today. 

1. Appeal to Your Target Audience

Generic content is now considered a turn-off. In fact, about 74% of consumers get annoyed when content doesn’t align with their interests. Another 45% won’t spend time with content that isn’t relevant to their interests.

Over 50% of consumers will even switch brands if you don’t personalize communications.

You can use your business blog to better connect with your target audience through personalization.

As you learn how to blog with your audience in mind, start by gathering keyword research. Determine what questions your customers ask during a Google search. Then, create content that answers their questions or appeals to their needs.

Learning how to appeal to your target audience through personalization can help you boost sales.

In fact, 50% of consumers will pay more from brands that provide personally relevant content. About 90% of marketers experience a lift in business results after personalizing.

Your marketing ROI could increase by eight times after you start personalizing, too.

Consumers will realize you understand the problems they’re experiencing. They might start relying on you for help. They could continue returning to your company blog for tips and advice, too.

Each time they return to your website, you have another chance to convert a visitor into a paying customer.

2. Establish Your Credibility

If you want to make the most of these benefits of blogging, consider optimizing your content. Search engine optimization (SEO) can improve your organic rankings on search engines. Higher rankings will position your website ahead of a competitor’s.

As your ranking improves, consumers might begin to recognize you as a credible resource in the industry.

As you learn how to blog, keep EAT in mind. EAT stands for expertise, authority, and trustworthiness. You can establish EAT to further boost your credibility. 

Establishing your credibility could position you as a thought leader in the industry as well. Remember, consumers might continue returning to your business blog. Positioning yourself as a thought leader can encourage brand trust, too.

Once you encourage people to trust your brand, you could start generating more leads and sales. 

Without a business blog or SEO, however, consumers might see your competitors first. You might miss the chance to stand out from the competition as a result. 

3. Build Awareness

Reaching the top of a search engine results page will help you appear in front of more customers. Each time you appear, you have the chance to build brand awareness. 

If consumers can’t find your company blog or website in a search, however, they might not realize you exist. You could miss the chance to build awareness or attract website traffic.

Instead, learn how to blog with search engine optimization in mind. You can use blogging tools like this headline generator tool.

A strong headline can help attract readers to your content. They’ll visit your website and learn more about your business. In time, they’ll begin remembering your brand.

Then, you can turn brand awareness into recognition, which could help you remain top-of-mind. When the same consumer thinks about your product or service in the future, they’ll recall your brand.

They might even visit your website directly to make a purchase. 

4. Foster Trust and Loyalty

Experiencing these benefits of blogging can help you gain a loyal following of customers as well.

Remember, you can establish your credibility to encourage brand trust to grow. Brand trust can help you generate leads and sales. You might even encourage consumers to come back to your store.

As you start gaining loyal customers, you can generate repeat sales, which will improve your ROI.

Improving your customer retention rate could set your business up for lasting success.

5. Generate Leads and Sales

You can use business blogging to help consumers learn more about your products or services. For example, you can show them the benefits of choosing your products. Then, you can add a compelling call to action encouraging them to convert to your website.

Business blogging could help you generate more leads and sales as a result.

You can even use guest blogging on someone else’s website to generate traffic, leads, and sales. Guest blogging is a great way to generate backlinks, too. Backlinks will send readers from one website to your business blog.

As you generate backlinks, your search engine rankings might improve. Then, you can reach more customers and gain more leads. 

6. Keep Your Site Fresh

When was the last time you updated your business blog or website content? If your website looks stale, consumers won’t have a reason to return. Adding blog content throughout the year will help your site look fresh.

Then, you can generate repeat traffic to remain top-of-mind with customers. You could increase your chances at leads and sales as you draw visitors back to your site. 

7. Boost Your ROI

Maintaining an updated business blog could help you gain more website traffic than ever before. Remember, you can use your content to gain more leads and sales, too. Since blogging is a cost-effective marketing strategy, it could help boost your ROI.


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