In the time we live in, if you have a phone you can start a business.
In a surprising survey in 2019, it was found that 10% of Americans, which makes roughly 30 million people own businesses. However, making a business survive for the long term is not as easy as starting one. It has been more than 30 years since the internet became part of the lives of many. Also, since the emergence of the internet as the commercially available element for the consumer it has completely changed the way business works in many ways.
It has been established for quite a few years that businesses can not prosper in the modern world without having a website. It has also becoming common to have an established social media presence for growing business and brand equity, brand awareness, and increase customer growth opportunities for the brand.
After the coronavirus outbreak, the need for having a poping social media presence is becoming necessary for business.
After the pandemic, the traditional setup business was unable to follow up with their business separation with the on and off lockdown and endless restrictions. However, business with social media presence was quick to adjust to the pandemic-induced lifestyle. Keeping all of this in mind, many businesses started a quick transition into the internet world.
One of the greatest platforms that help businesses capture the social media audience’s attention and gain on Instagram.
The World of Instagram
If by now you are thinking it is not possible to grow the community organically for business, then here’s some unsolicited information. Instagram has got more than 1 billion people using the platforms every month and this number continues to grow.
So while you are thinking about the possibilities and opportunities of Instagram marketing there is business out there investing their time and efforts to the platforms and earning new customers every minute.
With a high number of people using Instagram, the platforms can provide your benefits as well. However, the trick is to know how to use business for your business. Instead of putting some pretty pictures on your Instagram account, thinking that your clients will lure over your magical portrayal online, you need to get professional on the platform. Especially, after the pandemic and sparked in consumption of best TV and internet deals having an eye on the things that will help you outshine others on Instagram is crucial.
The following are some of the ways that can help you walk on the ‘gram.’
Quality over Quantity
When we talk about quality over quantity we are not referring to your business product or services instead we are talking about your Instagram followers. One of the biggest inceptions of social media let alone Instagram is the obsession over having a high number of followers. Most of the people online doing business thinking that having more than 100k followers can help you make $100,000 every month.
Instead, the reality is that the quality of your follower will help you gain all the benefits for your busies instead of a high number of followers.
Having tons of followers doesn’t mean they are necessarily going to convert into your customers. Conversion rates depend on the number of users who view your account and then convert it into a lead or a customer. Apart from other social media platforms, Instagram has the best conversion rates. With a 1.0% conversion rate Instagram beats Twitter and Pinterest
While having more followers is flashy but it does not make your bank account flashy.
Niche Down to Blow Up
Instead of jumping onto Instagram searching for viewers and customers, you should take some time to research. By researching what your identity competitors are doing, what kind of Instagram marketing strategy are they incorporating. Who your clients are and how will your content appear on the platforms, you can gain a lot more knowledge.
Other than this you can have a sharp eye on your competitors to know everything about how Instagram works for business. You can learn what kind of questions customers ask on their posts and how they tackle them. By learning all of this you can make sure you create better content for your business promotion.
Advantage Video Content
Video content is on the rise and you can not ignore it. More than 92% of marketers believe that the video aspect of the marketing strategy converts more viewers into customers. Therefore, make sure you also use these tools for your business benefit.
Social media marketing is on the rise. Instagram marketing is one of the most beneficial of them all. Make sure you gain all the benefits from this platform.