It takes a mere fifty milliseconds for people to form an impression about a website. If you fail to gain a positive reaction in those precious seconds, they are unlikely to continue or return. It is evident that aesthetics plays a strong role in the overall opinion about a website. Two other equally important aspects are user experience (UX) and SEO. And website design affects both SEO and UX in different ways.
People use search engines like Google to find answers to their queries. Therefore, SEO optimization is essential for all web content. Without it, you will not be visible for the queries related to your business.
UX on the other hand needs to garner customer satisfaction. Otherwise, it can badly affect your marketing strategy. An effective user experience depends upon various factors which include usability, navigation, value, functionality, adaptability, and design.
The objective behind successful web design
Your website should be designed to attract visitors with no present distractions from the actual content. The aesthetic should be visually pleasing for the visitors but balanced enough to not overwhelm them.
Here are varying ways to prove website design affects SEO and UX.
The usage of smartphones has become so common nowadays. There is rarely anyone who is not familiar with them. The current estimated figure of mobile users is 3.5 billion and the number continues to increase. And smartphones are the source most people access the internet.
Google has in fact announced mobile-first indexing for the entire web network. This means that it will be specified using the mobile-optimized version of all websites in the search results.
If your website design does not incorporate a mobile-friendly version, then your SEO rankings will be affected. Users are also less attracted to those websites which are not optimized for their device. At Essay Mills we make sure that our clients get the best user experience while accessing from any device. It is our priority to satisfy customers with both our service and functionality.
It is not enough to just have a well-designed website. Users are likely to leave before the pages are fully displayed if it loads too slow. In the past, online users might have been more tolerant of slowly loading sites.
However, in this day and age of ultra-high-tech, “the faster the better” is the reigning motto. You can lose a serious number of customers if your site speed is not up to par. There is even a new update released by Google with the name Speed Update. It counts your loading time as one of the factors affecting your search result rank. If another website loads quicker than it will rank higher than your website automatically. Website design affects speed which in turn affects SEO and UX.
There are certain steps you can take to improve the speed of your site. If you have exceptionally large images, then optimize them. They are one of the biggest causes behind slow loading. By using software like Photoshop compress the images before uploading them on the site. WordPress provides various plug-ins for this purpose which can be installed to make your work easier.
Other ways for increasing speed include:
- Leverage browsing cache
- Use a network for content distribution
The wrong typography in website design also negatively affects SEO and UX. There is nothing more irritating to land on a website and find the font to be illegibly small. At times like this one has to zoom in to accurately decipher what is written.
Most online users will opt for not doing all this effort and end up leaving the page. If you have a rising bounce rate, it indicates your website not appearing relevant or useful to visitors.
Having a professional web design should be a top priority. But it should not compromise the readability of your content. Use a type and size of font which is effortless to read while matching the aesthetic. This goes for all devices, including tablets, smartphones, and desktops.
Perfectly placed navigation links allow visitors to fully explore what your site has to offer. If it is difficult for people to find what they want, it will lead to a bad user experience.
The navigation menu should be organized into categories and subcategories for users’ convenience. This way all they need to do is click on the page they want to reach. Make sure to optimize them with the right keywords to allow visibility.
The web design of our service $7essay has user-friendly navigation which allows it to be hugely successful. The text is clear and legible for all links in order to avoid any confusion. And important content like “Contact” and “About Us” are immediately prominent for the ease of new users.
If you think the color scheme is not one of the major components of your web design, think again. The colors you choose set the tone and mood for your brand. For instance, a business targeting a younger audience can convey that by choosing bright spunky tones. While darker and or neutral shades like cream get across an aura of luxury.
The science of color scheme is very insightful and interesting. It is surprising how quickly they create an impression of your intended message in people’s minds. Even before they read or watch any content, the colors already set an image of your brand for them. Therefore, your shades should be well chosen and relevant to the nature of your business.
These were the necessary elements of website design that directly affect SEO and UX (user experience). Each and every part of a website must be fully optimized to make it as user-friendly as possible. Your design should be visually attractive and incorporate all the aspects mentioned above to be successful. By keeping UX and SEO in mind you can create a website that can rank up front on search engines.