Unwanted search results can often become detrimental to your business or brand. In the times of internet connectivity and all these connecting platforms, businesses aren’t merely limited to traditional publicity. These days businesses can see a sudden rise and even a sudden fall with a few positive reviews and negative reviews respectively. That has become one of the boons and the bane of the internet.
This can happen to any company or brand. A few of their products work, there’ll be glowing praises and reviews all around, a few falter then the barrage of negative reviews come up. This can create a confounding effect on the search engine results. A negative review can shoot your brand down from the heights of the good ranks to the low ranks.
That is why taking care of these issues and resolving them is a must if you want to improve your brand awareness and standing. Thankfully we’re here around for that. Here are some of the ways you can remove those unwanted search results from Google and uplift your brand.
How to Remove Unwanted Search Results from Google?
Removing Content from Websites under your control
One of the major ways to remove unwanted search results from Google is to remove the content. This can be easy if you already own the website or the platform where the content is published. For say, you own a website and find out that there are certain pages or information that are irrelevant to this day, and it’s one of the route causes of the negative search results. Then you can simply remove those pages and clear out the negative impact. But there’s a catch to it.
Simply removing them will cause a break in your SEO rankings. So use Google Removal URL’s tool to remove it. Also, use an SEO tool to exclude pages from being crawled. Also, make sure that the deleted page is not indexed.
Removing Content from other websites outside your control
If the negative search result is arising due to the negative reviews or content posted on websites that are not under your control, then this step would be the right one to do. Find out about the source of the negative review or content at first. This will help you to know where to look while removing the content.
Then access the contact information of the owner of the website or the platform where it is published. Then you can request them to unpublish the comment or the reviews. You can show your reasons for seeking the removal as it will present a good note to the owner for them to remove it. If you cannot find the owner then you can simply contact Google and request them to remove it. You can report the image on various grounds and request for removal. Upon the request, Google will verify it and will remove it if the claim is valid.
Suppression of the negative content
This method comes in handy when you cannot solve the issue by the first two methods. This method uses the suppression technique where you suppress the negative content or reviews that may be affecting your search results. For this, there are two different ways to do it, with a reverse SEO and by suppressing the bad links.
For reverse SEO suppression, you can rank your positive content and materials at a higher position. What this will do is rather than remove the unwanted negative content, will instead push them down or bury them. This way the positive content will showcase higher and the unwanted search results will no longer appear. The other way is to target the bad links by providing good content and optimizing them regularly for a better reach. This will create a positive effect and will kill off the negative contents and links. This way you’d win with your positive content and create a good perception.