Businesses have now a wide range of choices to promote their products online through websites, Native apps, hybrid apps, progressive web apps, and more.
Each one of these has its advantages, and you have to make a cost-benefit analysis to figure out which one suits your business needs the best.
When you are making the cost-benefit analysis, make it a point to focus on some key areas like performance, and superior user experience to make the right choice.
In this blog, we will tell you about the pros and cons of the Progressive Web App.
Also Read : Hybrid Cloud Database
- 1 What is a Progressive Web App (PWA)?
- 2 Pros
- 3 CONS
- 4 Conclusion
What is a Progressive Web App (PWA)?
A Progressive Web App uses the latest web capabilities to provide the users an experience similar to that of a native app.
It is a hybrid combination of the mobile application and the regular web pages. Some of the leading companies worldwide have developed PWA to improve user experience, increase sales, etc. To know more, check out these PWA examples.
If you are planning to build a web application, then you should take a close look at the capabilities of the Progressive Web App.
PWA has innumerable benefits, and we have listed a few of them here for your ready reference.
One of the advantages of PWA is that it can work perfectly, even if you have a very slow Internet connection.
Furthermore, boot up and work is faster in a PWA. You do not need to refresh the web pages frequently, and it takes very little time for their pages to open.
It serves text, cache, and other content in a more efficient manner that allows it to operate as a website with improved running speed.
It is highly engaging
The PWA is very user-friendly and intuitive to use, which attracts customers to visit the site frequently.
It offers an app like navigational experience and access to certain device features like camera functions, and Geo locations tracking that helps you to offer the users a more personalized service.
It also allows you to use push notifications to keep in touch with the users and give them information that is relevant to their interests.
The Progressive Web App offers the users an experience that is almost comparable to the native mobile application.
These apps come with many features that we find in the native apps like navigation, design, settings, and greater engagement that significantly improves the user experience.
As these apps offer high speed and responsiveness and have access to databases, they are preferred over websites.
Lower development cost
The Progressive Web Application does not require multiple versions to operate on different devices.
A single Progressive app can easily operate on all the endpoints.
This makes it ideal for businesses that want to invest their limited resources and time to create a highly functional app to market their brand online.
You don’t need frequent updating or maintenance
As PWA is served through a web browser, you do not need to frequently update the app either manually or automatically.
The PWA offers you all the benefits of a regular website and the application is automatically updated each time it is launched (it depends on the configuration of the app).
Furthermore, these apps use very little data to operate compared to the native apps (it can operate even over a 3G connection); you do not need a high-speed Internet connection to update them.
It is SEO friendly
Different search engines including Google indexes the PWA. This is very important for SEO.
You can use some of the tools provided by Google to test your PWA and find out how high it scores in the search result.
These tools analyze your PWA to find certain important factors including; whether it uses HTTPS, has a responsive design, has cross-browser compatibility, and takes very little loading time.
This will help you find the areas that need tweaking to improve the score and ensure a higher ranking in any relevant search engine result.
While the PWA has several advantages, it does have its share of warts.
The iOS features are limited
While the PWA supports both Android OS and iOS, some of the features that it offers for the Android platform like push notification is not available for iOS devices.
Furthermore, Safari, which is the most used browser by iOS users, does not support PWA.
It faces issue with legacy devices
As PWAs is introduced recently, it has some issues regarding older devices that have outdated web browsers.
While it is true that this problem will be solved in the course of time, some customers using mobile phones of specific brands will find it difficult to access the PWAs if they are using outdated browsers.
Limited room for innovation
While PWA offers high performance compared to a website, it offers very limited room for innovation compared to a native app.
As many technical options that include near Field communication (NFC), Bluetooth, ambient light, advanced camera controls, proximity sensors, or Bluetooth cannot be integrated with the PWAs, you are constricted to improve/add the features that include these elements.
As many of the future innovations will use the whole gamut of technical options in your device, the limited accessibility of PWA to these will hamper innovation.
The pros and cons of the Progressive Web Apps that are detailed above show that the pros far outweigh the cons.
This technology was developed very recently and in a very short period, it made a name for itself as a practicable option to build websites that can be optimally viewed on mobile apps.
The decision to develop a Progressive Web App will depend greatly on the kind of project and your business goals website.