The skillset of a Digital Media Expert in 2021

Imagine someone tells you that they don’t have a Facebook or Twitter or Instagram account, how would you react? You might have a hard time believing that person because in 2020, having a social media account is like having a door or window in a house. It is extremely vital for a digital media expert to realize it as well.

Having a social media account a few years ago was just for fun and games but now in 2020 being an expert at social media platforms is considered a skill and could be turned into a career. Everyone uses social media for different purposes. For example, a lot of talented youngsters are now influencing people around the world on different social media platforms like Instagram and Facebook. A lot of businesses from big brands like Apple and Sony to write my dissertation service providers to fast food owners to anything you can imagine now use social media as a marketing tool.

So how these people are making careers out of social media knowledge only?

Is it some sorcery or rocket science?

Not at all! It’s all strategies, skills, and talent.

So if you are interested in being a digital media expert then having these skills is a must for you!

Why You Have to be an Expert on Google Analytics?

Not being well with Google analytics for a digital media expert in 2020 is like a photographer not knowing how to take pictures using a camera.

Google Analytics is a great tool for keeping an eye on your website. With the help of Google Analytics, you can find out what’s doing well on your website and what’s not. It also lets you keep track of where your traffic is coming from and why they are spending time on your website whether it’s reading your blog or watching a video or just scrolling through your services or product pages.

By harnessing the power of Google Analytics, you can plan your strategy accordingly and boost sales and traffic on your website effectively.

What is SEO?

A lot of people still don’t know what SEO (which stands for Search Engine Optimization) is.

The job of an SEO specialist is to make all sorts of content search engine friendly with the use of keywords and strategies. Without the proper knowledge of SEO, no matter how great your website or content is, it won’t be able to reach out to the desired audience at all.

Spending time and money on optimizing your content for the search engine will never go to waste ever but will only boost the traffic on your website significantly which will have a positive effect on your sales as well.

Read more about SEO

Knowing Basic Photo and Video Editing is a Must!

Not everyone can’t be a Leonardo Da Vinci or a Picasso but it doesn’t mean you don’t have to try.

If you aim to have a career in digital media and want to be better than everyone else, knowledge of photo and video editing can add up to your arsenal pretty well and come in handy a lot more than you’d think.

Having basic knowledge about Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Adobe Premiere Pro, Sony Vegas Pro, and a few more similar photo and video editing tools can add give you an upper hand over anyone who doesn’t know how to use any of these tools.

Less is Always More Online

Would you rather watch a 2-minute video ad that you can skip after 5 seconds or would you watch an ad that ends in 5 seconds?

In this fast-paced era, no one wants to watch a 2-minute ad while watching scrolling through their feed or watching their favorite videos. Non-skippable 5-second ads are best to capture anyone’s attention. You have to be creative enough to tell a story and market whatever product or service within the 5 unskippable-seconds.

If you can do this then you can easily grab anyone’s attention!

Why WordPress is so Important?

WordPress is a great tool for digital media experts as well as beginners who don’t have extensive design/development skills. The visual editor is a very easy to use tool that helps to add, edit, and remove content very easily and there are plugins for almost anything you want to do on with a website. The chances of you working on a website based on WordPress in your career are very high so it’s better for you to know how they work!

Check the top 5 plugins for a successful WordPress website

Marketing: the Core of Digital Media

Knowledge of all sorts of marketing is a must.

Every digital media expert should know everything about marketing if they want to be the best in their field. Marketing is just not one thing but a collection of a lot of different strategies and methods that include:

Social Media Marketing

Social media marketing includes the know-how of everything from hashtags to creating engaging posts to attract an audience.

Email Marketing

Email marketing is very crucial for all sorts of online businesses and eCommerce marketplaces to engage with their existing customers and attract new customers with promotions and exclusive deals.

Also, read about common social media marketing mistakes.

Content Marketing

All sorts of content online need to be marketed differently, whether it’s on a website or a social media platform. From hashtags to video content to making blogs to writing website content. You have to keep knowledge about everything so you can market them carefully to the targeted audience with ease.

Read about the importance of guest blogging

Final Thoughts

The skills of a digital media expert might sound very complicated but once you get invested into them wholeheartedly, nothing can stop you from becoming the best. So what are you waiting for? Start mastering all these skills right now!