The Undeniable Importance of Video Content for Your SEO Campaign

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More than 500 million hours of video content get watched online every day.

You’re already aware of the importance of video marketing to get the word out about your business. Video marketing has the power to build brand awareness, create trust, and convince customers to buy from you.

Did you know that there’s another benefit to video? When you leverage video content, you can improve your site’s SEO.

Read on to learn why you need to make video content part of your SEO strategy.

Hit Multiple Search Engines at Once

Google has the lion’s share of search engine inquiries. YouTube is the second-largest search engine, and it’s owned by Google.

Optimized video content allows you to reach audiences on both search engines with one piece of content.

Videos appear on the main page of search results, in the video results tab, and in image results. Your videos will also appear to searchers on YouTube.

As a small business owner, you don’t have time to create a ton of content. In this case, all you have to do is create one video, optimize it, and upload it to YouTube. You’ll get found on the two largest search engines.

Video Integrates With Other Aspects of SEO

There are dozens of moving parts within a search engine marketing campaign. That’s because Google’s algorithm takes so many factors into account.

As this site notes, SEO is about creating killer content for keywords that your customers use to search for your products or services.

Video content lets you invest in that content and use it to generate backlinks to your site. You can use it as part of reputation management.

These are two important ranking factors that will help you boost your search engine rankings.

Google Evolves With Consumer Behaviors

It’s in Google’s best interest to keep people coming back to the search engine. The company relies on advertising revenue.

If people don’t use the search engine, the company loses money.

It’s why the company always looks at consumer behavior and adjusts its algorithm accordingly. It happened with mobile phones.

As consumers increased searches on mobile devices, Google made mobile-friendly websites a key ranking factor.

The company’s acknowledged the rise of video content. It’s going to be one of the top SEO trends for a long time to come.

If you start adding video to your other innovative marketing strategies, you’ll be able to stay ahead of the competition.

Increase Time on Site

The amount of time visitors spend on your site is another important ranking factor. You’ll be able to increase the time on site by adding video content.

That allows you to keep their attention and improve search results.

The Power of Video Content for SEO

If you want to get to the top of search results, you can’t ignore video content. It’s one of the top SEO trends.

Making video part of your marketing campaign will increase your reach and website traffic. You’ll reap plenty of benefits that improve the bottom line.

Click on the Business tab at the top for more innovative marketing and business ideas.

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