Explainer videos can add value to your brand and increase the appeal of your website. If you want to convey the real essence, meaning, and core aspect that your brand covers, you can do it effectively through explainer videos. These are short online marketing videos, and the audio-visual stimulus engages the audience into learning more about your product or service. You can place it on your website’s landing page or home page or a primary product page that your customers frequent. In addition, you can easily embed these videos on other sites for a comprehensive outreach because of the shareability factor.
Animated explainer videos are the most popular type of explainer videos. Animated videos are great marketing tools, and it is an engaging instrument which can evoke emotions that resonate with the viewers. Moreover, animated explainer videos can bring concepts to life and has the potential to increase sales and improve conversion rates.
Animated explainer video software consists of tools and functionalities to support the creation of vivid animation to help you talk about the critical aspects of your brand. Since many of these video software are available in the market, choosing the right one can be daunting. Here are a few things you should consider to select the best-animated explainer video software.
Define Your Goal
You need to primarily identify the type of animated videos you want to produce. Outline your objectives, and also determine the sophistication and complexity of the animation for the video. It will help you to decide the tools and functions you require in your software for your project. You can outsource help to an advisor who has the proper knowledge and experience in this field to narrow down the list and find the right software that will suit your needs.
For the creation of complex or straightforward animated explainer videos, you are likely to require varied features. It is needed for character animation, facial animation, scene and prop, lighting, real-time visuals, and other aspects, depending on what kind of video you want to produce. Hence, plan your content and look for suitable features accordingly.
Plug-in, also called add-on or extension, helps you to add new functions to your software without altering the entire program. As you progress with your video, you will likely add new functions to your software to display additional content in your video, which you may not have initially planned. Check if your software offers different kinds of plug-ins to expand your creative toolbox.
Import And Export
Import and export functions help you access data from files, apps, websites, and external devices. Choose software that allows you to easily import and export all types of animated assets and motion files. It should also enable you to repurpose the content so that you can reach a wider audience.
Access To Various Content Resources
The software should provide features to speed up the time of production. It should enable the user to create an innovative and efficient way to use animated content. The software should provide instant access to template libraries so that you can quickly begin a character and set up the stage. Access to the ready-to-animate characters, motions, accessories, and props helps to save both time and money.
Compositing involves combining visual elements from separate sources to create a single image. You can look for compositing features in your software to combine multiple photos and effects into a single image stream with real-time playback and impact to increase the appeal of your video.
Learning Curve/Ease Of Use
The software should have an intuitive interface. It can optimize ease of use while offering maximum functionality and utility. The functions of the software can be present in one menu rather than being buried in multiple menus. It can include the drag-and-drop feature so that you can use the software efficiently. Before purchasing software, test the design’s learnability of your software. You should be able to use the software without much hassle. Check how easy it is to learn and become proficient with the features of the software. You can look for software that includes video editing templates and auto (express) modes to get you onboard with ease.
Budget And Price
Last but not least, you need to determine your budget for the software. It is not always necessary to go for higher-end software, and you can opt for software with moderate pricing to get done with your project. But, again, you can shop around and check the price and associated features of the software to make the right choice.
These are some of the essential features you should look for in animated explainer video software. In addition, it will help you ensure that the software includes suitable functions to streamline your video production process.