To understand the different techniques used by brands and business organizations all over the world these days you first need to comprehend what content marketing is. So, what is content marketing? How is it different from the traditional marketing that we all are so familiar with? Why do brands prefer to use content marketing nowadays more than the traditional marketing methods that were highly productive for them in their respective time? These are all the questions that are needed to be addressed and answered so that you can get a clear idea of what content marketing is and what is the significance of this specific type of marketing in the business world.
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So, basically content marketing is just one aspect of digital marketing. Content marketing is something that uses both the approaches of marketing passive and active. The way content marketing works is simple, valuable content is created for the target audience and that content is then used to create awareness, engage audiences, persuade and motivate target audiences and inspire them to take the desired action.
Now, there are three basic content types that are being used in this specific branch of marketing:
You must be very familiar with video content because it is available all over social media platforms nowadays. Brands try and create engaging video content and use these videos to not only create brand awareness but also use them to motivate their target audience towards making a purchase as well.
Now, there are many different types of videos such as live videos, animated videos which are further classified into many different types such as explainer videos, white animations and etc. The use of video content is extremely popular in the marketing industry as this marketing tool has proven its worth as one of the best tools available to capture the attention of the target audiences.
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Text or Written Content
Written content has always been one of the most used tools marketers have been using over the years to create brand awareness and engage target audiences. Over the years this written content has created value for target audiences all over the world quite successfully. There are many types of written content available such as blogs, articles, forums, books, and novels. Each specific type of written content appeals to a certain class and mindset of people in the world. Many brands and business organizations choose to create a custom wikipedia page to create awareness about themselves and create a good reputation for their name in the market.
The use and creation of wiki pages and articles bring reliability and credibility to a brand or business organization. There have been countless brands who have used written content through wiki pages and have not only gotten the obvious advantages like the creation of awareness in the target audience and audience engagement but in fact, this particular and passive approach towards marketing has helped brands with many other things as well such as helping online businesses to increase their web traffic, helping online businesses in increasing their conversion rates and other things such as SEO.
The use of audio content is done by brands and marketing a lot and can be seen on various social media platforms such as Facebook and YouTube. Audio content has always had a certain appeal for people who are not interested in written or video content. Most people prefer listening rather than reading therefore audio content has also helped many brands capture this specific target audience successfully.
Combination Of Different Content
Nowadays if you observe the trends on social media platforms you will be able to notice that many brands are actually using a combination of all or some of the different types of content types mentioned above to increase their reach and engage a larger volume of people across the world. Using different combinations allows brands not only to increase their reach but also allows them to benefit from the perks of using that specific content type as well. Using both the approaches, passive and active, of marketing allows brands to have a much more powerful marketing campaign rather than sticking to just a single content type.